Last Updated on May 29, 2023 by Manolis Maragkoudakis

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How to make a logo?
Choosing the right color palette and typography

Once you have a clear understanding of your brand identity, it's time to choose the right color palette and typography for your logo. Color and typography are essential elements of any logo design as they can communicate emotion, personality and style.

When choosing your color palette, consider the emotions and values you want to convey through your logo. Different colors can evoke different emotions. For example, blue is often associated with trust and reliability, while red with energy and passion. Choose colors that align with your brand personality and values.

Typography is also a key element of logo design. The font you choose can convey different emotions and styles. For example, a script font can communicate elegance and sophistication, while a sans-serif font can communicate modernity and simplicity. Choose a font that aligns with your brand's personality and style.

How to make a logo? – Creating a logo design concept

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